About the Author
You started your business to build something special. But somehow, you ended up answering emails until midnight. The busywork piles up. Email. Proposals. Social media. Marketing. The business eats your days, then your nights. Meanwhile, the big guys have whole teams handling it all. I know that feeling. I was working sixteen hours a day. Overwhelmed and stuck, I couldn’t sleep. I needed help.
Then I Rediscovered AI
I say “rediscovered” because it’s not new to me. I worked on early AI algorithms in graduate school at RPI. Back then, AI was way out of reach for small businesses. It cost too much, and you needed an advanced degree to use it. So I changed directions. I earned my MBA and spent the next few decades starting and running small businesses in publishing, legal services, software development, healthcare, construction, and media. That’s where I learned what you already know. Time is our bottleneck.
Coming Full Circle
When AI finally became useful to small business owners like me, I didn’t dabble. I needed results. I needed time. So I put it to work in my own businesses, and it changed the game. Then I took stock of what it really takes to use AI. Big budget? Nope. Advanced degree? No longer necessary. Long, steep learning curve? No, and no. You just need a few practical skills and the confidence to use them. I wrote this book to give you both.
Why Jiu-Jitsu?
This book’s title comes from a real place. As a martial artist, I was lucky enough to train with Royler Gracie, the four-time BJJ World Champion and a member of the legendary Gracie family that introduced Brazilian Jiu-Jitsu to the world and helped launch the UFC. BJJ gives smaller fighters a system to beat larger, stronger opponents. It works through leverage and technique, not size. AJJ can do the same for your business. You can be smaller and still win. Big is their weakness. Small is your strength.
About Me
I’m a Certified Entrepreneurship & Business Coach and a Certified Pumpkin Plan Business Growth Strategist. I have an MBA and an MS in Computer Science, both from Rensselaer Polytechnic Institute. I’m an artist. I studied painting at the Rhode Island School of Design. I hold advanced brown belts in both Krav Maga and Muay Thai Kickboxing. None of it was linear. All of it shapes how I think about business.
Author Gregg Reed with four-time International Brazilian Jiu-Jitsu Federation® World Champion Royler Gracie.
BreakThru Growth
Today I run BreakThru Growth, where I help small business owners make AI work for them. Come say hello at BreakThruGrowth.com.
This toolbox is the free companion to
AI Jiu-Jitsu: Run Circles Around the Big Guys.
Get the book → AJJbook.com | The AJJ Toolbox