Chapter 1: You Don’t Have to Be Amazon

Watch. Learn. Predict. Personalize. Now in Your Playbook.

What if I could use AI like Amazon for less than a latte?

A two-column comparison graphic titled "THEN vs NOW." The left column (red) shows what AI used to cost: a custom recommendation engine (millions to build), an AI-powered analytics platform ($500K+/year), automated customer service ($250K+ setup), a data science team ($800K+/year payroll), and a personalization engine (enterprise only), available only to Fortune 500 companies. The right column (green) shows today's equivalent tools: ChatGPT, Claude, and Gemini (free to $20/mo), Google Analytics AI insights (free), Tidio/ManyChat chatbot (free tier available), QuickBooks AI or Wave (free to $30/mo), and Canva AI, Buffer, or Metricool (free tier available), available to any small business owner.

Chapter Recap

The big guys have AI working for them around the clock. It watches customers, predicts what they want, and makes every message personal. That used to cost millions. Now you can do the same things for about the price of a latte. This chapter shows what AI can do for a small business like yours. You do not need to be Amazon to win. You just need the right tools. They are finally cheap enough for everyone.

In This Chapter


AI Jiu-Jitsu book cover

Read the full chapter in
AI Jiu-Jitsu: Run Circles Around the Big Guys, the book this toolbox comes from.

Get the book at AJJbook.com →

Prefer to have it set up for you? BreakThru Growth offers AI coaching and done-for-you setup for small businesses → BreakThruGrowth.com

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