Chapter 2: How AI Levels the Playing Field

It’s Simpler Than You Think

What is this lever, and how do I pull it?

A three-column comparison graphic titled "Three Types of AI You Will Actually Use." Column 1: Generative AI, creates text, images, and content (examples: ChatGPT, Claude, Gemini). Column 2: Analytical AI, finds patterns and insights in your data (examples: Google Analytics, QuickBooks AI). Column 3: Automation AI, handles repetitive tasks and workflows (examples: Zapier, Make, Tidio).

Chapter Recap

Forget the sci-fi robots and the jargon. AI is just a tool that reads, writes, and answers in plain language. You already use it more than you think. Spam filters, map reroutes, and autocomplete are all AI. This chapter explains AI in simple terms. It covers the four main tools and what each one does well. It also shows what AI cannot do, so you know where it fits in your business.

In This Chapter

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Your Move

Open ChatGPT or Claude right now. It takes two minutes to create a free account at chatgpt.com or claude.ai. Once you’re in, type this: “I run a [describe your business]. What is one thing AI could help me do faster this week?” Read the answer. You just had your first real AI conversation. That’s the hardest part done.


AI Jiu-Jitsu book cover

Read the full chapter in
AI Jiu-Jitsu: Run Circles Around the Big Guys, the book this toolbox comes from.

Get the book at AJJbook.com →

Prefer to have it set up for you? BreakThru Growth offers AI coaching and done-for-you setup for small businesses → BreakThruGrowth.com

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