The AJJ Toolbox
Your free companion to
AI Jiu-Jitsu: Run Circles Around the Big Guys
Welcome! This is the toolbox for the book. Every chapter has a page with ready-to-use AI prompts and free downloads you can put to work today. Grab what you need, chapter by chapter. No tech skills required.
Get the AJJ newsletter.
Free AI updates for small business owners, plus new tools and resources as we add them.
Get the Book
You’re not small. You’re dangerous!
Big companies have budgets, people, algorithms, and one major weakness: they can’t be you. They can’t replicate your relationships, your story, your reputation, your values, or your attention to detail.
Size was their advantage. Not anymore. AI takes over your busywork, freeing your business to grow while staying human. That’s AI Jiu-Jitsu.
You don’t compete on size. Their larger size now works against them. Speed, authenticity, and connection become your advantage. Checkmate.
Your AI Jiu-Jitsu Playbook
- Choose Your First Play — Solve your biggest problem. Use AI as your lever.
- Build Your Playbook — Gain momentum. Tackle marketing, sales, and customer experience.
- Run Circles Around the Big Guys — Win more business with less effort. Grow without losing your edge.
What You’ll Learn
- Reach more customers without losing your personal touch.
- Create better marketing content in your own voice.
- Reclaim hours every week while AI handles your busywork.
Ready to press your advantage? It’s your move.
The Book in Six Parts
The chapters are grouped into six parts. Click any chapter below to open its page. Start anywhere, or follow them in order.
Opportunity · Chapters 1–4
See what AI can do for a small business like yours, and why now is the time.
Ch 1: You Don’t Have to Be Amazon · Ch 2: How AI Levels the Playing Field · Ch 3: The Big Guys’ Secret Weapon · Ch 4: You Have Concerns…
Productivity · Chapters 5–6
Start using AI today and win back hours every week.
Marketing · Chapters 7–11
Reach more customers, keep the ones you have, and make every message feel personal.
Ch 7: Talk to Your Customers · Ch 8: Your Social Media Machine · Ch 9: Employee of the Year · Ch 10: Top the List. Win the Click. · Ch 11: Protect Your Reputation
Systems · Chapters 12–15
Run the back office: know your numbers, hire and train, write winning proposals, and fit AI to your trade.
Ch 12: Know Your Numbers · Ch 13: Hire Smarter, Train Faster · Ch 14: Write It. Send It. Close It. · Ch 15: Your Industry. Your Advantage.
Strategy · Chapters 16–19
Grow your profit, close more sales, play it safe, and skip the common mistakes.
Ch 16: AI and Your Bottom Line · Ch 17: Close More, Worry Less · Ch 18: Play It Smart · Ch 19: Everyone Makes Mistakes
Growth · Chapters 20–23
Pick your first tools, build a 90-day plan, and keep your edge for the long run.
Ch 20: Low-Hanging Fruit · Ch 21: Your 90-Day AJJ Game Plan · Ch 22: Looking Back. Moving Forward. · Ch 23: Run Circles Around the Big Guys
Want help putting AI to work? BreakThru Growth offers AI coaching and done-for-you setup for small businesses → BreakThruGrowth.com
Get the book → AJJbook.com | About the Author